My research starts with the goal in mind. I believe that any new technology you put out on the market should be fun, useful, and educational for the user. Therefore, my research is behavioral and user driven and serves to create and enhance products to educate and improve society. With multiple academic publications and a doctoral degree in hand, I have extensive experience in design thinking, behavioral and communication research.
My biggest strength is my all-round product development experience. I’ve been deeply involved in creating mobile and web apps from scratch (10+ apps now and counting) and exposed to the full SDLC, from creating a strategic vision to executing it through product design and development, using primarily Sketch, Trello, Figma, InVision, Mattermost, Redmine, Webflow and Slack.
Successful user engagement is when the users have fun with a product, while finding it useful and it empowers them to, say, manage their finances easier and more efficiently, or, find the help or services that they need at any given time. For me, it's not necessarily the quantity of actions they take on a platform, but more the value of the actions they take and if it leads them to achieve their goals.
The premise of Powered by Action is simple yet bold: the services everybody needs are out there. It's just a matter of giving them access. Enter the PbA app suite. By giving nonprofits the ability to digitize their services to offer them virtually in learning communities and automated programs, the playing field is leveled, and barriers to entry are eliminated.
My highlights at PbA include:
- Design and launch 10+ white label apps for large nonprofits.
- Growing the PbA ecosystem by over 15,000 users and 10+ large nonprofits.
- Maintaining the product roadmap from user feedback and internal dev meetings.
- Developing nonprofit-centric user analytics to enhance grant winning chances.
- Managing, training, motivating and engaging staff and new personnel.
ilume health is the answer to ever rising healthcare costs. The key to reducing these is to open up access to preventative healthcare programs to avoid the diseases that cause these costs in the first place. ilume health does so by opening up access to such programs so that caregivers can offer patients such targeted preventative care through the mobile app, in the comfort of their own home.
My highlights at ilume health include:
- Brand identity design, from digital to print.
- Development of the mobile app and website.
- Delineating the strategy for the company.
I'm always interested in new research, collaboration, speaking opportunities, product and design assistance and helping the community out.
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